So… what is hoishi now?
A publication and a podcast about builders. We write long-form field reports on people doing consequential work without an audience, and we're about to start recording the conversations. It used to be much quieter around here. It's still fairly quiet — just about other people now.
How do I get featured?
Pitch us — or better, have someone who rates you do it. Use the contact form or write to hello@hoishi.com. Tell us what you've built and what makes it real: numbers, decisions, scar tissue. We read everything. The worst case is a polite no.
Can I pay for a feature, or sponsor the podcast?
No. There's no rate card, no sponsored posts, no advertising and no link deals. Features are earned by the work — which is precisely what makes them worth having.
What does a feature actually include?
A long-form field report written by us, a permanent page on this site with clean links to your work, and pull-quotes cut for LinkedIn and elsewhere, yours to reuse. Sometimes the story continues on the podcast.
Why first names only?
Policy. The work gets the light; the person decides how findable they want to be. Every feature links out to the subject's own site, so anyone who needs the full name can follow the trail they choose to leave.
Who writes all this?
The reports are unsigned by policy, but the site is kept by exactly one signed name: Stephen, founder of Vendorapp. His is the only bio you'll find here.
When does the podcast start?
Season one of Built in Silence is in production, and episodes ship when they're ready — there is no schedule to slip. If you'd like exactly one email when the feed goes live, ask for it.
How do I suggest a guest, or nominate a founder?
Same door as everything else: the contact form or hello@. Nominations can stay between us until there's something to show. Pitching yourself is allowed — encouraged, even.
What happened to the old hoishi?
It's still here. It just spent years pointing inward and finally turned the light around. The dark theme stays; the secrecy budget now gets spent on the people we write about.

Still curious?

The best questions don't fit in a FAQ. If yours doesn't, write to us directly.

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